BHC is a fried chicken chain. This work covers in-store and promotional material — the all-day platter, the lunch special window, and the counter piece that moves a customer from the physical store into digital ordering.

The constraint here is the most demanding of any project in this section, and it's genuinely a UX constraint: the reader is standing in a queue, hungry, deciding in a few seconds, often holding a phone. Everything the design does has to survive that. A price that isn't instantly legible is a price that doesn't get compared. A combo that requires reading a paragraph loses to the one that doesn't.

So the decisions were structural before they were decorative. The platter piece leads with the offer at the largest possible size and the crossed-through original price immediately beside it, because the comparison is the message. The lunch special piece sets the two combos side by side in identical modules — same photo treatment, same price position, same inclusions — so the only variable the customer has to weigh is the one that matters, and the time window sits in the headline where a customer walking in at 3pm will see it before they read the food. The counter piece runs a single instruction ("Order here & enjoy"), a single incentive, and a QR code sized to be scanned from arm's length across a counter, not from a phone held to a screen.