Most of this work started as something unreadable — a compliance document, a twenty-year corporate history, a price list. My job at Advue Digital is to figure out who has to act on it, how much attention they'll actually give it, and what has to be true about the layout for that to work. The output happens to be a deck or a poster or a package. The problem underneath is the same one I solve in product: decide what someone needs to know first, and get everything else out of the way.

Across these projects I've worked in English and Korean, across print, digital, packaging, and email, for clients in banking, asset management, food and beverage, & hospitality.