About me

I believe a well-crafted idea transcends its purpose. It transforms experiences and connects deeply.

I don’t trust an idea until I’ve built it,
so I design things and then make them work.

Junhyun Kim standing under a tree full of yellow autumn leaves Hi, I’m Jun 🧑🏻‍💻

“What I cannot create, I do not understand.”

Richard Feynman

Ever since I first encountered Feynman’s work, I’ve been captivated by the idea that true understanding is the key to creation. So I approach each project by breaking a complex problem into its simplest parts, then rebuilding it into something that is both fundamentally sound and worth looking at.

Structure & simplicity

At Advue Digital, that principle got tested weekly: more than ten client accounts across banking, asset management, food and beverage, and hospitality. A regional bank’s twenty-year growth story and a fried chicken chain’s lunch promotion, in the same afternoon.

Each one arrived as raw material

  • A compliance document
  • A spreadsheet of branch locations
  • A price list

and had to leave as

Something a specific person can understand in the few seconds they’ll actually give it.

Design philosophy

Design goes beyond aesthetics. It’s about understanding the essence of a problem and crafting solutions that resonate on a human level.

  1. 01

    Why

    Start with the essence of the problem, before any pixels.

  2. 02

    How

    Read the engagement data. Learn the regulatory constraints a financial brochure has to satisfy.

  3. 03

    What

    Make it work for someone standing in a queue, holding a phone.

Working bilingually across English and Korean sharpened this.

When the same information has to land for two audiences with different reading habits, you stop treating layout as decoration and start treating it as the argument itself.

I’ve also learned to stay agile. My method is consistent reflection, collaboration, and iteration, across client accounts, freelance engagements, and my own product work.

Core strengths

A laptop on a desk by a window

Data-driven design

I harness data insights to fuel creativity, so every decision is backed by evidence while still pushing creative boundaries. My Applied Analytics background means I read the engagement numbers behind a campaign rather than waiting to be told what they said, and I use them to argue for the next iteration.

Junhyun presenting a design on a large screen in a lecture hall

Structure and usability

I craft designs that guide people effortlessly, making complex systems feel simple. Most of my professional work is information design under pressure: multi-page financial brochures, institutional presentations, and point-of-sale material where a single unclear hierarchy costs the client a decision. Structure isn’t the invisible part of the work. It is the work.

A team photo on a campus lawn

Collaborative leadership

I energize teams by amplifying every member’s strengths. Managing creative output across ten-plus concurrent accounts meant running parallel timelines, holding a consistent standard across very different brand systems, and knowing when a request needs a conversation rather than a revision.

Where I’ve been

Education

University of Southern California

BFA in Design, minor in Applied Analytics

Class of 2024

Experience

  • oosmIn use at a dental clinicNow
  • Rom&ndFreelance designNow
  • Advue DigitalGraphic designer across 10+ client accountsUntil 2026

The full story

Read my résumé