“Feel Rejuvenated. Feel Comfortable. You’re Home.”
This project entailed the creation of a fragrance brand for a client. The design of the logo drew inspiration from the client herself, who expressed a fondness for bluish gray, a color that resonated with her cool personality. By gaining insights into her character, I discovered an intriguing facet of her persona—a sporadic liveliness, which I captured through a touch of bright yellow positioned in one corner of the logo.
The client's preference for unisex fragrances, such as Marc Jacob's Rain, Clementine California by Atelier Cologne, and Blanche by Byredo, reminded me of Acqua di Parma—a refined yet unpretentious fragrance evoking relaxation with a refreshing hint of citrus reminiscent of the Mediterranean ocean. This insight led me to envision a niche fragrance brand exuding luxury, tranquility, and a revitalizing essence.
The client's objective for the logo was to be visually captivating, simple, and imbued with a personal message—their name. To achieve this, I employed lines to represent each alphabet of their initials (JK), forming the foundation of the logo's design. The dominant color of the logo was Blue-Gray, complemented by a subtle touch of vibrant greenish-yellow in the bottom right corner. This color combination aimed to evoke a sense of rejuvenation, excitement, and cheerfulness stemming from a serene and fresh foundation.
To ensure visual comfort and enhance the overall sense of relaxation, the colors were subdued, creating a harmonious and soothing visual experience for the viewer.
#008db6, or Bondi Blue, is associated with being modern, elegant, simplistic.
#dcb8c2, or Fading Rose, is associated with being clean and graceful.
#005c5e, or Bangladesh Green, is associated with being modern and home.
#ea8500, or Generic Orange, is associated with being friendly and pleasing.
The mockup brand designs encompass a range of products, including perfumes, a diffuser, packaging and bags, business cards, store signage, and advertisements. A key objective in the design process was to create visually captivating products that exuded both simplicity and sophistication. To achieve this, careful attention was paid to the selection of distinct colors for each product, ensuring they harmonized with the brand's logos.
The emphasis was on crafting a cohesive yet diverse visual experience for each item. The simplistic design approach allowed for a clean and elegant aesthetic, while the sophisticated elements added a touch of refinement. By carefully adapting the colors to complement the corresponding logos, the product designs achieved a sense of harmony and visual appeal.
Throughout the process, the goal was to create a brand identity that seamlessly extended across all touchpoints, from the packaging and business cards to the store sign and advertisements. By aligning the visual styles and color harmonies, a unified and impactful brand presence was established, reflecting the brand's essence and attracting the attention of the target audience.
